#imfreewifi.com #inovativemarketing

Flying sucks these days. There’s all the
normal stuff – crying babies, recycled air,
sneezing seatmates – but from
disappearing leg room to extra charges
for basic conveniences like blankets and
snacks, it feels as if conditions keep
getting worse.
This has led to some troubling incidents,
perhaps most notably the recent rash of
in-flight brawls caused by the Knee
Defender , a pair of key-sized plastic claws
that, if attached to the tray of a seat, keeps
it from reclining.
Now comes another harrowing tale from
the skies.
Jeremy Gutsche, chief executive of
Toronto-based innovation consultancy
Trend Hunter, reports that he unwittingly
racked up a staggering Wi-Fi bill on a
Singapore Airlines flight from London to
Singapore earlier this month. Gutsche
says he paid $28.99 for 30 megabytes of
in-flight Wi-Fi, but was aware that he’d
have to pay extra if he exceeded the data
Related: This Little Gadget Caused an Epic
Airline Passenger Brawl
And exceed the data limit he did.
“You know that epic feeling when your
flight ends and you finally get to your
destination? Now imagine taking those
first steps off the plane, syncing your
phone, and getting a $1200 bill for
airplane internet use. That’s what
happened to me on Singapore Airlines
today,” he wrote in a blog post .
Gutsche claims that he only viewed 155
pages — mostly he was checking email
and uploading a PowerPoint presentation
– during the flight, so the $1,142 in
overcharge fees came as a complete
The airline contacted the Wi-Fi provider,
Switzerland-based OnAir, oh Gutsche’s
behalf, but ultimately he was told to pay
up, The Wall Street Journal reports. For its
part, OnAir disputes Gutsche’s account of
his Internet usage during the flight. “To
consume several hundred megabytes
during one flight takes much more than
basic email viewing, for example
downloading heavy attachments, cloud
access and using Skype,” the company
said in a statement to the outlet.
All of this is reminiscent of the Uber
Birthday Ride Debacle that happened
earlier this month, in which birthday girl
Gabrielle Wathen unwittingly took a 22
minute, $367 Uber ride (she claims she
failed to notice that the ride was subject
to a X9 price bump, although to be fair,
the ridesharing company prominently
displays when surge prices are in effect).
Related: Traveling Coach on U.S. Flights
Has Become a Serious Pain
After seeing the bill the next day, Wathen
promptly set up a GoFundMe account.
‘Not only is it my 26th birthday, it is rent
day. My rent is $450 and I can no longer
pay it today due to this completely
outrageous charge,” she wrote, before
imploring “please donate even just $1 if
you think this is utter and complete
bullshit and also hilarious and very, very
depressing at the same time. Thanks for
the ride, Muhammed.’
It worked. She raised $573, according to
the Metro, more than $200 more than her
In both cases, online sentiment was
somewhat split; on one side,
commentators were disgusted at the
price-gauging. But on the other, the
reaction was pretty much, what did you
Multiple commenters on Gutsche’s blog
post expressed little sympathy, instead
pointing out that he’d agreed to the terms
and conditions and knew what he was
getting himself into.
While Gutsche says he realized that he’d
be charged if he exceeded his data limit,
that doesn’t make the policy right. “Just
because someone agrees to terms and
conditions doesn’t mean those terms are
ethical,” he told the Journal . “I think the
overage model is excessive and I can
imagine someone like my mom, or a
family, or a backpacker going aimlessly
How wifi bills suck you so join hands with innovative marketing #imfreewifi.com


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